Let´s talk about trends of summer 2024. This summer in Spain, audiovisual productions are being shaped by several innovative trends that are transforming the way content is created and consumed. Firstly, the use of vertical formats has gained prominence. With the rise of platforms like TikTok and Instagram Reels, videos in the 9:16 format have become indispensable. Production companies are adapting their strategies to generate content specifically for mobile devices, ensuring that every second captures the viewer’s attention.
Additionally, hybrid productions, which combine live-action footage with elements of animation or 3D graphics, are on the rise. This trend allows creators to add a creative and distinctive touch to their videos, attracting an audience that seeks more than just simple moving images. For example, music videos and advertisements are increasingly incorporating real-time graphics, blending the real with the digital in impactful ways.
Moreover, immersive content is another key trend. Virtual reality (VR) and augmented reality (AR) are enabling audiences to interact with videos in ways never before possible. Production companies in Spain are exploring how these technologies can offer unique experiences, particularly in sectors such as tourism, entertainment, and education. A notable example is the increase in virtual tours of historical monuments or music festivals, allowing viewers to feel part of the event from anywhere in the world.
Furthermore, sustainability has become a priority for audiovisual productions. Companies are adopting more eco-friendly practices, from the use of renewable energy on set to reducing waste during filming. This trend not only responds to the growing environmental awareness among the public but also adds value to productions that align with sustainability principles.
Finally, content personalization is a trend that cannot be overlooked. Production companies are utilizing advanced data and analytics to create videos tailored to the specific interests of different audience segments. This strategy is proving particularly effective in digital marketing campaigns, where personalized messaging achieves a stronger connection with the audience.
In summary, the video trends in the summer of 2024 in Spain are redefining audiovisual production. The adaptation to mobile formats, the integration of advanced technology, sustainability, and content personalization are setting a new standard in the industry. Production companies that embrace these trends will not only capture the public’s attention but also position themselves at the forefront of the sector.
