Specialists in finding locations
Press events in the automotive world offer a unique experience by presenting a model to journalists for evaluation through various activities.
This process begins with journalists arriving at the airport, where they are handed the keys to the vehicle and provided with a marked route to the event location. This approach not only provides the opportunity to test the car in real conditions but also creates a complete immersion in the product experience.
The predetermined route includes strategic stops designed to allow journalists to express their impressions and sensations about the vehicle. From comfort and handling to technological features and performance, each aspect is highlighted during the journey. These press events are more than simple presentations; they represent an opportunity for the media to directly experience the product and share their evaluations with the public. In essence, it is a dynamic and immersive presentation that aims not only to inform but also to captivate the audience through direct interaction with the car.