Press Presentation

Press presentation in the automotive world offer a unique experience by presenting a model to journalists for evaluation through various activities.

The press presentation begins with journalists arriving at the airport, where they are handed the keys to the vehicle and provided with a marked route to the event location. This approach not only provides the opportunity to test the car in real conditions.  Also creates a complete immersion in the product experience.

Tangenio take care of the complete organization of the event, including both the circuit and the groups. We handle the hotels and all the logistics involved in this process.

As well as, for us, this is a segment of event organization service tailored to the automotive sector. We make it clear that we adapt to any type of event coverage, always with the support of a capable team.

The predetermined route includes strategic stops designed to allow journalists to express their impressions and sensations about the vehicle. From comfort and handling to technological features and performance, each aspect is highlighted during the journey.

Journalists dedicated to the automotive sector test new cars through a real experience. This fact helps to obtain a first-hand and unbiased opinion about each vehicle. In addition to a direct opinion, it involves various opinions. The brand responsible for this experience is entirely focused on providing an authentic practice.

These press events are more than simple presentations. They represent an opportunity for the media to directly experience the product and share their evaluations with the public. In essence, it is a dynamic and immersive presentation that aims not only to inform but also to captivate the audience through direct interaction with the car.

Essentially, they aim to deliver a dynamic and immersive experience, engaging the audience through direct interaction with the car to inform and captivate simultaneously.

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