A international hub for events

Barcelona is widely regarded as an international hub for exhibition events, courtesy of La Feria. Its origins trace back to the 1888 Universal Exposition held within the grounds of Parc de la Ciutadella. In 1929, the event’s location shifted to the Montjuic facilities. By 1942, it had adopted the name Feria Oficial e Internacional de Muestras de Barcelona. Since then, it has continuously evolved to host a wide array of activities.

Firstly, let us examine the structure of La Feria:

The space is divided into two areas: the historical grounds of Montjuic and another area constructed by Toyo Ito. Covering 240,000 square meters, it accommodates internationally renowned events such as the Mobile World Congress. The structure boasts state-of-the-art technology, making it highly attractive for event organization.

Furthermore, in 2023, the fair organization achieved a record turnover of €250.2 million. The fair’s administrators assert that Barcelona has positioned itself as a global benchmark for hosting congresses and events.

On another note, the 2024 agenda featured the renowned Mobile World Congress. This event attracted approximately 95,000 visitors, according to data from the organizing entity, GSMA. With over 2,000 exhibitors, including leading brands in the technology sector, global mobile operators and device manufacturers were present, with 69 of them being Catalan companies. As per tradition, a series of talks and conferences revolved around the technological sector, with the primary theme being artificial intelligence and its myriad applications.

It’s well-known that Barcelona is an appealing destination for international event exhibitions. This year, we participated in the event by providing coverage services to the international company Interdigital. Our responsibilities included audiovisual coverage of their participation in the MWC, aimed at promoting new technologies with minimal environmental impact. Additionally, we produced audiovisual content featuring products, conducted interviews, and edited all requested material.

We emphasize the importance of capturing the entire event through our audiovisual production services in Barcelona.

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